Red Marker: Regulatory Compliance software
Automate compliance reviews of marketing content
Red Marker is marketing compliance software that automates the review of advertising and marketing content. It identifies potential legal and brand risk in documents, using custom risk detection, so teams can scale compliance checks. It is best suited to legal, compliance and marketing teams in highly regulated industries, including banking and finance, insurance, pharmaceuticals, automotive and food and beverage.
Product
Red Marker
Use cases
Founded
2005
Headquarters
Australia
Last updated
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What Red Marker does
Red Marker applies custom logic to marketing content so that industry-specific requirements can be checked, such as FCA regulations and FINRA compliance. Routine checks, including disclosures, disclaimers and brand consistency, are run as part of the review. The platform is organised into modules named Document Scanning, Web Reports, Approvals and RiskGPT. Newer features described on Red Marker's website include AI checks for off-brand copy, incorrect logos, banned imagery and tone-of-voice issues, AI logo detection, a browser extension that runs checks on web pages, files or text, and risk detection in Google Ads. The product is aimed at marketing and legal teams in regulated sectors. Integrations provide feedback within the platforms teams already use, and Red Marker's website lists an integration with Adobe GenStudio for Performance Marketing. Angle Auto Finance is described as using the software to manage marketing compliance across more than 800 dealerships, wholesalers and lease providers. A Senior Paralegal at a Fortune 500 health insurance company is quoted saying the tool removes many routine requirements so legal review can focus on issues needing judgement.
What it does
Red Marker core capabilities
Document Scanning
Identifies potential legal and brand risk within documents.
Web Reports
Listed as a platform solution, without further detail on Red Marker's website.
Approvals
Listed as a platform solution, without further detail on Red Marker's website.
RiskGPT
Listed as a platform solution, linked to compliant content review.
AI Marketing Compliance Browser Extension
Runs compliance checks on web pages, files or text in-browser.
AI-Powered Logo Detection
Detects missing and incorrect logos across marketing content.
Technical specifications
- AI-powered compliance review
- Browser extension for web pages, files and text
- Integration with Adobe GenStudio for Performance Marketing
- AI compliance reviews in English, Spanish, French, Italian, German
- Custom risk rule logic for industry requirements
Who it is for
Who Red Marker is built for
Target audience
- In-House Legal Teams
Case studies
No case studies yet
Red Marker doesn’t have a client-confirmed case study on DreamLegal yet. Try exploring different products for exploring case studies.
Trust & compliance
Red Marker security at a glance
Security certifications
Named enterprise customers
Pricing details
Red Marker pricing
Starting price
Pricing model
Free version
$16,995 one-time, or $708.13/month for 24 months
Product videos & screenshots
See Red Marker in action
Product interface
Red Marker Interface
Comparisons
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Transparency
Red Marker sources
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FAQs
Frequently asked questions about Red Marker
Red Marker is positioned for marketing and legal teams in highly regulated industries. Red Marker's website lists banking and finance, insurance, telecommunications and media, pharmaceutical, automotive and food and beverage sectors. It is said to help teams review marketing content for legal and brand risk at scale.
Red Marker offers integrations that deliver real-time feedback within the platforms and systems users already work in. Red Marker's website names an integration with Adobe GenStudio for Performance Marketing. A full list of integrations is available on the Integrations page of the vendor's website.
Red Marker scans documents and can run checks on web pages, files and text through its browser extension. Its Google Ads risk detection and AI brand checks are also described on Red Marker's website. Recent AI capabilities cover off-brand copy, incorrect logos, banned imagery and tone-of-voice issues.
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