AffiniPay Rebrands as 8am, Unifies Legal Tech Portfolio

AffiniPay announced its rebrand to 8 am, consolidating LawPay, MyCase, DocketWise, CasePeer, and CPACharge under one unified platform for legal and accounting professionals.

This rebrand addresses a key operational challenge facing professional service firms: managing multiple disconnected software solutions. The unified platform aims to streamline how lawyers and accountants access practice management tools, payment processing, and financial services from a single interface.

Product Integration

The rebrand brings together software products that previously operated under separate brands. Legal professionals can now access practice management through 8am MyCase, payment processing via 8am LawPay, and accounting services through 8am CPACharge within one integrated system.

"Our new brand brings our solutions together under one promise: to make it easier for professionals to run their firms with confidence, deliver world-class outcomes for their clients, and grow for the long term," said Dru Armstrong, Chief Executive Officer of 8am.

The company serves over 250,000 professionals across the United States and Canada. This client base has driven 217% revenue growth over the past three years.

User Experience Changes

The platform redesign focuses on reducing complexity for professional users who previously navigated separate login systems and interfaces for different functions.

"The name 8am captures the energy and focus we bring to our customers every day. Instead of asking professionals to navigate disconnected brands, we now offer one story and one experience," said Nate Skinner, Chief Marketing Officer of 8am.

Conference Launch

The rebrand announcement precedes 8am's inaugural Kaleidoscope conference scheduled for September 2-4, 2025, in Austin, Texas. This timing allows the company to demonstrate the unified platform to attendees during the three-day event.

The company has maintained consistent growth recognition, appearing on Inc. 5000's fastest-growing companies list for 14 consecutive years.

About 8am

Founded in 2005 as AffiniPay, 8am operates as a professional business platform serving legal, accounting, and client service professionals. The platform integrates payment processing, practice management, case management, and financial services tools. The company's product suite includes 8am LawPay for legal payment processing, 8am CPACharge for accounting firms, 8am MyCase for practice management, 8am CasePeer for personal injury case management, and 8am DocketWise for immigration case tracking.